For a client that bought our CED(tm) we designed and delivered a compelling and inspirational workshop in “how-to-work-with-socio-cultural-trends”. The crowded workshop was an inspiring, learnful and fun introduction into Cosight’s trend-work. Attendees rated the presentation high and the exercises afterwards unleashed an innovational energy and a lot of new ideas for the brands of the company.
Foresight and insights of Health Care Providers for German Pharma Company
For a global Multi-Vitamin brand we conducted a study on the optimization of their customer / reseller journey. We combined a series of In-depth Interviews (IDI) with a mystery shopping approach to determine the role and attractors of the brand and Multi-vitamins for Health Care providers.