For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label.
We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging.
The client now has a clear understanding of the quality of it’s premium label compared to competition. They have an action plan for further development and some best practices. The document is a presentation to create buy-in for strategic semiotics in the marketing organization.