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A One Day Intensive about history and future of the Cutting Edges Detector 2018

A One Day Workshop for a Global Automotive Player

For a Global Automotive Player we designed a Cutting Edges Detector Workshop transferring our knowledge about “where the trend are coming from and when they emerged”.  The aim is to understand the lines and movements from the past till now to better talk about the possible futures. 15 participants | Germany

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Design and Facilitating Congress for Social Welfare Foundation

Starting a collective dialogue about the future

Co-Designing and facilitating this yearly congress about the future of the foundation and the welfare work. Aim was to co-create with all workers on the themes and priorities supported by a keynote about trends in collaboration with No Rocket Science  | 90 participants | The Netherlands.

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A One Day Intensive on Hedonism

A One Day Intensive on Meaning for a Global Personal Care Brand

hedonismA one day intensive to clarify and transfer Cosights findings from the Cutting Edges Trend Detector 2018 for 3 brands.

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Semiotic Market Exploration for Personal Care brand

A extensive study based on four different input sources

For a Personal Care Brand we conducted a in-depth study based on a semiotic flash analysis of the brand, a detailed semiotic market exploration, Expert IDI’s and a Meta-analysis of 15 brand studies. Resulting in a foundation for a brand book incorporated with first design direction of logo, packaging and labeling | 3 months.

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Presentation on Why and What to Think of the Future

A trendtalk as part of an extensive Digital Impact Training

A 2 hour trend-session about why and what to think about the future. The “outside-in”  element of an 8 day Digital Impact Training for an international trading and service organization with a focus on mobility. 25 participants | The Netherlands

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A One Day Intensive on Meaning

A One Day Intensive focused on the subject Meaning for a Global Personal Care Company

meaningBroadening the dialogue from sustainability to meaning as a broader discourse that has to be taken into account for brands and companies. In a one day intensive we presented the elements of meaningful mankind like: sustainability, humanness, ethics, spirituality and relation to nature. After presentation the brands started to discuss and formulate the implications for their consumers and their brands. Finally the solutions that different personal and home care brands could deliver where investigated. 5 brands | 20 participants | Switzerland

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Cutting Edgers Detector One Day Intensive

A one day workshop for a Global Personal Care Company

trendmap A one day introduction workshop of the fresh Cutting Edges Detector 2018 for a multi-brand global company in personal care. This workshop is part of the package an subscription to the CED program.  50 participants | Switserland

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Two day talent program for a Big Four Company

MC for an Intensive Talent Program about the Future

Designing, Facilitating and Presenting the two day European Talent Program focused on the future of yourself and your company for one of the Big Four Company’s. 80 participants | The Netherlands

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Creative brainstorm participant in several workshops

Supporting the Marketing & Sales Team of a large European Energy Company

Supporting the Marketing & Sales team of a large European Energy Company for a few days to enrich and focus their thinking about new distribution channels.

The Netherlands

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Cutting Edgers Detector 2018 Workshop for Japanese Personal Care Company

A one day intensive for knowledge transfer of the fully freshly published Cutting Edges Detector.

A one day workshop for the European and Japanese Team to transfer our knowledge of the fresh findings of the Cutting Edges Detector 2018. Company in Personal Care and Hair Care. 12 participants. Germany.

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Keynote Speaker on Annual HR Congres

An engaging keynote speech of the future of work

30 minute keynote with a Q&A about the future of work. Key elements:

1. Need for Awareness of Identity (Who am I and what do I need to learn to create my next career)

2. Need for an Increased Collaboration Capacity (hybrid teams will work temporarily on disposable knowledge projects)

3. Need for comprehension of your company’s ecology (Sense, Express, Reflect & Determine the position of your company and make sense of the contextual changes of your company.  “We are affected by our environment for at least 50%”)

The Netherlands | 120 participants

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Study on Distribution Channels for Energy Company

Short exploration on global current and future distribution channels

Short exploration on the possible distribution channels of sales for Energy Company. The Netherlands.

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Kick-Off presentation about the future of education

One-hour kick-off presentation for the yearly congress for a large Dutch educational consultancy. 80 participants. Netherlands.

Keywords: need for limits | comprehend | mastery of technology | trust & truth | local & small-scale | refl-action | collective | meaning (who am I as a human)

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Two day innovation workshop for Oral Care Brand

Facilitating & Designing a two-day workshop for Oral Care brand.

Filling the innovation pipeline and increase engagement with whole global team and stakeholders. 25 Participants. Switserland.

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Semiotic Study for a Global Home Care Brand

A semio-sociological expertise to re-define brand DNA and equity

The aim was to ensure the key brand essentials while developing them towards today’s expressions and targets (Business). To create an expression of the brand equity in sync with time and targets (Market). Define paths of development being in sync with today’s time through the analysis of the name, the history of packaging & advertisement of the brand (Research). 2 months | Switzerland & France

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Lectures on Future Thinking for an Art Academy

A Series of Lectures on Future Thinking to increase awareness

For the Lifestyle Transformation Design-Unit of an Art Academy we designed a series of lectures for two classes to increase and experience the importance of thinking about future and current patterns and movements in society.

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Organizational Development of a Service & Expertise Firm

A development project for a company based on the Cutting Edges Detector.

A design and facilitation of a organisational development program with management and employees. Workshops and interviews with Management, A QUINN-Assessment and a day with all employees to think and talk about the future of the organization | The Netherlands

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Brand Positioning Study for a Global Outdoor Gear Brand

Second Co-Creation Workshop with the team

A one day workshop to load the Brand values and define the guard rails as a starting point for global group work | 12 participants | Germany & USA.

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Semiotic Study for a Global Oral Care Brand

A semiotic study to further maximize impact from communication

Aim: Assess the meaning and role of the communication assets in the Brands range – with a focus on two levels of meaning. 6 weeks | Switzerland

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Workshop for a Global Software Company

For a marketing team of a Global Software Company we organized a one day workshop to talk, experience and learn about collaboration and futures. 15 participants | The Netherlands
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Interview in German “Handelsblatt”

An interview on societal shifts and patterns

The German Handelsblatt is the most important German-speaking business and financial newspaper. For a series of articles they interviewed the founder of Cosight: Prof. Dr. Christine de Panafieu. The interview is on societal change and patterns. And can be read by clicking here.

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Foresight and insights of Health Care Providers for German Pharma Company

Gain first global qualitative insights around the Health Care Providers' journey into different brands

For a global Multi-Vitamin brand we conducted a study on the optimization of their customer / reseller journey. We combined a series of In-depth Interviews (IDI) with a mystery shopping approach to determine the role and attractors of the brand and Multi-vitamins for Health Care providers.

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Kick-off of brand positioning study for a Global Outdoor Gear Brand

Starting workshop for a Global Brand Positioning Research Project

Kick-Off of a research project. The aim: To create a unique future brand positioning that will be used as foundation to shape the growth strategy and the corresponding innovation portfolio. 2 months | Germany & USA