For an international bank we presented an anthology of relevant global trends that our cutting edgers show as a way of coping this VUCA-world. It was a kick-off of a transformation program with the aim of changing daily practices and create a growth mindset.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]