A 6 month all encompassing investigation matching data, expert interviews, focus groups and CED-trends together with a series of interactive clients workshops. This is what Cosight calls Future mapping. It is used as a path for Foresight building in a VUCA-world (Volatile, Uncertain, Complex and Ambiguous) being more agile compared to scenario-building. All of data, insights, visuals and verbatims are condensed into a series of intelligible mega-concepts on mobility. This type of investigation is the 3rd topic we carried out for this automotive client.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]