A 6 month all encompassing investigation matching data, expert interviews, focus groups and CED-trends together with a series of interactive clients workshops. This is what Cosight calls Future mapping. It is used as a path for Foresight building in a VUCA-world (Volatile, Uncertain, Complex and Ambiguous) being more agile compared to scenario-building. All of data, insights, visuals and verbatims are condensed into a series of intelligible mega-concepts on mobility. This type of investigation is the 3rd topic we carried out for this automotive client.
Foresight and insights of Health Care Providers for German Pharma Company
For a global Multi-Vitamin brand we conducted a study on the optimization of their customer / reseller journey. We combined a series of In-depth Interviews (IDI) with a mystery shopping approach to determine the role and attractors of the brand and Multi-vitamins for Health Care providers.