For a satisfied customer we delivered Semio Explorer to decode another brand range. The report was presented in Europe and a second time through a teleconferencing with the HQ in the USA.
The client is convinced of the value of an intensive semiotic brandscan to maintain direction and consistency across all brand expressions. Cosight uses Semiotics – the science of signs – to access the brand core and to reveal the deep, hidden meaning of a brand’s communication, logo or packaging by analyzing all verbal, visual and sensorial codes of the brand.
Interview in German “Handelsblatt”
The German Handelsblatt is the most important German-speaking business and financial newspaper. For a series of articles they interviewed the founder of Cosight: Prof. Dr. Christine de Panafieu. The interview is on societal change and patterns. And can be read by clicking here.