For a satisfied customer we delivered Semio Explorer to decode another brand range. The report was presented in Europe and a second time through a teleconferencing with the HQ in the USA.
The client is convinced of the value of an intensive semiotic brandscan to maintain direction and consistency across all brand expressions. Cosight uses Semiotics – the science of signs – to access the brand core and to reveal the deep, hidden meaning of a brand’s communication, logo or packaging by analyzing all verbal, visual and sensorial codes of the brand.
Foresight and insights of Health Care Providers for German Pharma Company
For a global Multi-Vitamin brand we conducted a study on the optimization of their customer / reseller journey. We combined a series of In-depth Interviews (IDI) with a mystery shopping approach to determine the role and attractors of the brand and Multi-vitamins for Health Care providers.