For a satisfied customer we delivered Semio Explorer to decode another brand range. The report was presented in Europe and a second time through a teleconferencing with the HQ in the USA.
The client is convinced of the value of an intensive semiotic brandscan to maintain direction and consistency across all brand expressions. Cosight uses Semiotics – the science of signs – to access the brand core and to reveal the deep, hidden meaning of a brand’s communication, logo or packaging by analyzing all verbal, visual and sensorial codes of the brand.
A One Day Intensive about history and future of the Cutting Edges Detector 2018
For a Global Automotive Player we designed a Cutting Edges Detector Workshop transferring our knowledge about “where the trend are coming from and when they emerged”. The aim is to understand the lines and movements from the past till now to better talk about the possible futures. 15 participants | Germany