In this short introduction we explained what the need of future based strategies is.
With a lot of examples and some exercises the attendees became aware that they should and could make a difference to their clients by thinking about the different futures.The short intervention was highly appreciated and gave food for thought.
Foresight and insights of Health Care Providers for German Pharma Company
For a global Multi-Vitamin brand we conducted a study on the optimization of their customer / reseller journey. We combined a series of In-depth Interviews (IDI) with a mystery shopping approach to determine the role and attractors of the brand and Multi-vitamins for Health Care providers.