The aim was to ensure the key brand essentials while developing them towards today’s expressions and targets (Business). To create an expression of the brand equity in sync with time and targets (Market). Define paths of development being in sync with today’s time through the analysis of the name, the history of packaging & advertisement of the brand (Research). 2 months | Switzerland & France
Design and Facilitating Congress for Social Welfare Foundation
Co-Designing and facilitating this yearly congress about the future of the foundation and the welfare work. Aim was to co-create with all workers on the themes and priorities supported by a keynote about trends in collaboration with No Rocket Science | 90 participants | The Netherlands.