Cosight sees a specific increasing role for brands in the future. With our extensive knowledge in brand strategy development and brand stretch development we consult and facilitate in meaning- and purposeful brand progression.

brandmanagementSMALL
Semiotioc
triangle
[the brand]

SENDER

[the Brand]

Identifies the key codes of the match between the strategic intent & the physical manifestations of a brand

Receiver

[the customer]

Consumers perception & decoding of the brand expression

MESSAGE

[communication]

Diagnosis of the structure of the brands’ verbal & visual expressions (packaging, print, TV, Internet) as translation of the intent

Semio Explorer™

Decoding a Brand

Semiotics
Cosight uses Semiotics – the science of signs – to access the brand core and to reveal the deep, hidden meaning of a brand’s communication, logo or packaging by analyzing all verbal, visual and sensorial codes of the brand. 

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Crown Renewal
Trunk Renewal
Roots Renewal
Ethics
Experience
Innovation
Myth
Design
Status
Quality
Trust
Reputation

Brand Shape & Shake™

Create an innovative culture for your brand

The tool is designed as response to the structural market situation in the beginning of the 21st century: volatile markets & prudent consumers – it aims at strengthening the role of brands and make them fit for the future.

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