For a large European beverage company we presented the most relevant global trends and developments as part of their yearly management meeting in Brussels. Topics like health, digital, nature, convenience, individuality where presented and discussed. A highly appreciated presentation.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]