Cosight sees a specific increasing role for brands in the future. With our extensive knowledge in brand strategy development and brand stretch development we consult and facilitate in meaning- and purposeful brand progression.
Brand Management
Products
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Semiotioc
triangle[the brand]
triangle[the brand]
SENDER
[the Brand]Identifies the key codes of the match between the strategic intent & the physical manifestations of a brand
Receiver
[the customer]Consumers perception & decoding of the brand expression
MESSAGE
[communication]Diagnosis of the structure of the brands’ verbal & visual expressions (packaging, print, TV, Internet) as translation of the intent
Semio Explorer™
Decoding a BrandSemiotics
Cosight uses Semiotics – the science of signs – to access the brand core and to reveal the deep, hidden meaning of a brand’s communication, logo or packaging by analyzing all verbal, visual and sensorial codes of the brand.
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Crown
Renewal
Trunk
Renewal
Roots
Renewal
Ethics
Experience
Innovation
Myth
Design
Status
Quality
Trust
Reputation
Brand Shape & Shake™
Create an innovative culture for your brandThe tool is designed as response to the structural market situation in the beginning of the 21st century: volatile markets & prudent consumers – it aims at strengthening the role of brands and make them fit for the future.
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