Cosight sees a specific increasing role for brands in the future. With our extensive knowledge in brand strategy development and brand stretch development we consult and facilitate in meaning- and purposeful brand progression.
Identifies the key codes of the match between the strategic intent & the physical manifestations of a brand
Consumers perception & decoding of the brand expression
Diagnosis of the structure of the brands’ verbal & visual expressions (packaging, print, TV, Internet) as translation of the intent
Semio Explorer™Decoding a Brand
Cosight uses Semiotics – the science of signs – to access the brand core and to reveal the deep, hidden meaning of a brand’s communication, logo or packaging by analyzing all verbal, visual and sensorial codes of the brand.
Ethics Experience Innovation
Myth Design Status
Quality Trust Reputation
Brand Shape & Shake™Create an innovative culture for your brand
The tool is designed as response to the structural market situation in the beginning of the 21st century: volatile markets & prudent consumers – it aims at strengthening the role of brands and make them fit for the future.Download »