For an old brand with a 100 year long heritage we worked for one summer on the deciphering of the brand expressions of this brand and it’s product ranges. This very large and complex study gave insight into the core and soul of the brand and the translation of these codes into contemporary designs of packaging, logo’s, advertising, range extensions. It resulted in a frame of reference for the current and future brand.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]