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100 years of expressions of a personal care brand

A semio-socio-cultural study

For an old brand with a 100 year long heritage we worked for one summer on the deciphering of the brand expressions of this brand and it’s product ranges. This very large and complex study gave insight into the core and soul of the brand and the translation of these codes into contemporary designs of packaging, logo’s, advertising, range extensions. It resulted in a frame of reference for the current and future brand.