In this short introduction we explained what the need of future based strategies is.
With a lot of examples and some exercises the attendees became aware that they should and could make a difference to their clients by thinking about the different futures.The short intervention was highly appreciated and gave food for thought.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]