The company works since years with Cosight’s Cutting Edges Detector(TM)-program to be aware of societal changes at an early stage. The course contains a presentation on indepth insight on selected cutting edge trends and collaborative work on the relevance and implications for the clients’ personal care business. Thus making the company frequently future fit and empowered to act in sync with societal change.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]