For an international homecare brand we researched the semiotic development of the logo, packaging and labelling. From the constancies we found we designed a DNA based on the brand expressions (packaging, print and TVC’s) of the last 50 years. Resulting in a clear directional tool for brand management and development. The result included also recommendations for the brand evolution.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]