After a bounced merger, the management team needed guidance on redefining their vision and mission. Part of the project was to regain team spirit and trust. From this solid basis we build a shared vison for the company based upon Cosights’ knowledge about societal change.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]