For the Lifestyle Transformation Design-Unit of an Art Academy we designed a series of lectures for two classes to increase and experience the importance of thinking about future and current patterns and movements in society.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]