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Semio Explorer for FMCG company

An indepth semiological scan into all expressions of a brand

Cosight delivered a semiotic expert diagnosis for a FMCG brand by analyzing all its historical and current brand expressions (packaging, commercials, advertising). The aim is to identify the explicit messages and to unveil the implicit meaning. The results were synchronized with future fields based on Cosights´ Cutting Edges Detector CED(tm). Thus enabling the client to make clearer choices on brand essentials and futures paths based on the semiotic diagnosis and recommendations. Semio Explorer is a guiding tool for brand strategy and development.