For a client that bought our CED(tm) we designed and delivered a compelling and inspirational workshop in “how-to-work-with-socio-cultural-trends”. The crowded workshop was an inspiring, learnful and fun introduction into Cosight’s trend-work. Attendees rated the presentation high and the exercises afterwards unleashed an innovational energy and a lot of new ideas for the brands of the company.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]