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Foresight and insights of Health Care Providers for German Pharma Company

Gain first global qualitative insights around the Health Care Providers' journey into different brands

For a global Multi-Vitamin brand we conducted a study on the optimization of their customer / reseller journey. We combined a series of In-depth Interviews (IDI) with a mystery shopping approach to determine the role and attractors of the brand and Multi-vitamins for Health Care providers.