For a Japanese client we delivered a global report on the rise and evolution of sustainablity in the Western world. Cosight interviewed different experts in the USA, China and Europe and combined this knowledge with her own years of experience in this field. The result was a strategic presentation for the Japanese board of the past, present and future of sustainability and the implications for the business and company concerned.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]