For a global automotive player we organized and facilitated a a two day immersion with various global thinkers and do-ers. On different locations in Amsterdam we connected our Cutting Edge Report on live “talking heads” that are living the future already: A real life Cutting Edgers Report. After the dialogues, discussions and debates we finalized with the client group to disseminate the implications and learning for the brand(s) and the company that we captured in a key-learning report.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]