For a Japanese Personal Care FMCG we distilled the findings on Ethics from our last Cutting Edgers Trend Report. We enriched and analyzed these insights into a report on the present and future of Ethics and it’s growing importance in daily life of global Early Adaptors and societies.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]