In June Cosight welcomed 10 Japanese customers on their headquarters in Amsterdam for a 2 day workshop on the future of Beauty. Every day the workshop was located at a different and inspiring location to support the thinking and feeling about the implications of the Cutting Edges Detector for the brands and products of the company.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]