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Semiotic Study for a Global Home Care Brand

A semio-sociological expertise to re-define brand DNA and equity

The aim was to ensure the key brand essentials while developing them towards today’s expressions and targets (Business). To create an expression of the brand equity in sync with time and targets (Market). Define paths of development being in sync with today’s time through the analysis of the name, the history of packaging & advertisement of the brand (Research). 2 months | Switzerland & France