A one day workshop for the European and Japanese Team to transfer our knowledge of the fresh findings of the Cutting Edges Detector 2018. Company in Personal Care and Hair Care. 12 participants. Germany.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]