For a German client out of the Pharma-industry we did a short research in Chili. We interviewed 15 consumers among other things on their customer journey. The synthesis of the interviews gave insights on the market postioning and the reasons for leaving the brand. We delivered a report with diverse possibilities on maintaining and gaining market share.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]