For a pharmaceutical company we did a field investigation on the perception of a certain Over The Counter (OTC) brand that was market leader for a long time.
As always we combined our knowledge of future consumer needs into the results.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]