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An Extensive Study on the Future Context of Automobiles

For a French Car-manufacturer we delivered and carried-out a co-creative process to study the future ecology of cars.
We designed a 3-tier process: First the knowledge and wisdom of the company was unlocked to the fullest extent possible. Secondly we did a study by interviewing global expert & consumer IDI’s, desk-research and a quantitative analysis. With these inputs we painted a picture of the future mobility context. We studied the impact and implications of topics like: urbanization, soci0-demographic shifts, legislation & regulation, consumer trends, disruptive tech and other. Finally we prioritized all of these topics and produced a report, a presentation and a video to make the very rich content insightful for different targets.