Having studied and monitored socio-cultural change since 2000 within the framework of the Cutting Edges Detector-Program (CED), Cosight has delivered yet another edition of this extensive program on socio-cultural shifts and developments. In close cooperation with Motivaction Cosight published a FLASH-report on these Cutting Edges. It aims to give a glimpse of these forward-looking and change-making collectives as elaborated in the CED 2015.
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A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]