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A Semiotic Study for a Global Home Care Brand

Reach a deep understanding of the brand's DNA and brand ownables, that is to say distinctive icons, through the analysis of its name, its history of packaging & advertisement.

A study to strengthen and evolve the equity towards a unique positioning as necessity in order to drive growth given the fact of very little means to drive presence.

Gain a better understanding of the brand equity by developing a clear brand asset, based on the historically used codes on the one hand and emerging socio-cultural trends on the other hand.

The unique brand asset is to be developed by the use of a coherent, appealing and iconographic language, to be spread throughout all touchpoints in order to get physical and mental visibility & impact.