Requested by an international client, Cosight collaborated with “Awareness in Business” to design and execute a 2 day seminar on personal leadership and effectiveness in a VUCA-world (Volatile, Uncertain, Complex and Ambiguous).
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]