For a personal care brand we wrote a report on the optimization of their brand portfolio. We combined our research, our former semio-socio-cultural study and our CED-trends to give an answers to the questions what could and should be the most promising range architecture for this brand. The insights were shared and used as a foundation for an active workshop that took the results a step further.
Interview in German “Handelsblatt”
The German Handelsblatt is the most important German-speaking business and financial newspaper. For a series of articles they interviewed the founder of Cosight: Prof. Dr. Christine de Panafieu. The interview is on societal change and patterns. And can be read by clicking here.