For a personal care brand we wrote a report on the optimization of their brand portfolio. We combined our research, our former semio-socio-cultural study and our CED-trends to give an answers to the questions what could and should be the most promising range architecture for this brand. The insights were shared and used as a foundation for an active workshop that took the results a step further.
A One Day Intensive about history and future of the Cutting Edges Detector 2018
For a Global Automotive Player we designed a Cutting Edges Detector Workshop transferring our knowledge about “where the trend are coming from and when they emerged”. The aim is to understand the lines and movements from the past till now to better talk about the possible futures. 15 participants | Germany