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A portfolio optimization process for a global personal care brand

An indepth study for an refreshed, distinct and optimized portfolio

For a personal care brand we wrote a report on the optimization of their brand portfolio. We combined our research, our former semio-socio-cultural study and our CED-trends to give an answers to the questions what could and should be the most promising range architecture for this brand. The insights were shared and used as a foundation for an active workshop that took the results a step further.