For an international homecare brand we researched the semiotic development of the logo, packaging and labelling. From the constancies we found we designed a DNA based on the brand expressions (packaging, print and TVC’s) of the last 50 years. Resulting in a clear directional tool for brand management and development. The result included also recommendations for the brand evolution.
Trend workshop in Switzerland for Pharma R&D
For a global FMCG in Personal Care we designed a workshop for their pharma R&D-unit. We discussed and presented the how and why think about the future. We introduced the scientists with the most relevant trends on ecology, nature and sustainability, tech, health, humanity & meaning, convenience. An interactive workshop were facts & figures were […]