For a French Car-manufacturer we delivered and carried-out a co-creative process to study the future ecology of cars.
We designed a 3-tier process: First the knowledge and wisdom of the company was unlocked to the fullest extent possible. Secondly we did a study by interviewing global expert & consumer IDI’s, desk-research and a quantitative analysis. With these inputs we painted a picture of the future mobility context. We studied the impact and implications of topics like: urbanization, soci0-demographic shifts, legislation & regulation, consumer trends, disruptive tech and other. Finally we prioritized all of these topics and produced a report, a presentation and a video to make the very rich content insightful for different targets.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]