For a German client out of the Pharma-industry we did a short research in Chili. We interviewed 15 consumers among other things on their customer journey. The synthesis of the interviews gave insights on the market postioning and the reasons for leaving the brand. We delivered a report with diverse possibilities on maintaining and gaining market share.
A One Day Intensive about history and future of the Cutting Edges Detector 2018
For a Global Automotive Player we designed a Cutting Edges Detector Workshop transferring our knowledge about “where the trend are coming from and when they emerged”. The aim is to understand the lines and movements from the past till now to better talk about the possible futures. 15 participants | Germany