For a German client out of the Pharma-industry we did a short research in Chili. We interviewed 15 consumers among other things on their customer journey. The synthesis of the interviews gave insights on the market postioning and the reasons for leaving the brand. We delivered a report with diverse possibilities on maintaining and gaining market share.
Interview in German “Handelsblatt”
The German Handelsblatt is the most important German-speaking business and financial newspaper. For a series of articles they interviewed the founder of Cosight: Prof. Dr. Christine de Panafieu. The interview is on societal change and patterns. And can be read by clicking here.