After a bounced merger, the management team needed guidance on redefining their vision and mission. Part of the project was to regain team spirit and trust. From this solid basis we build a shared vison for the company based upon Cosights’ knowledge about societal change.
Foresight and insights of Health Care Providers for German Pharma Company
For a global Multi-Vitamin brand we conducted a study on the optimization of their customer / reseller journey. We combined a series of In-depth Interviews (IDI) with a mystery shopping approach to determine the role and attractors of the brand and Multi-vitamins for Health Care providers.