Having studied and monitored socio-cultural change since 2000 within the framework of the Cutting Edges Detector-Program (CED), Cosight has delivered yet another edition of this extensive program on socio-cultural shifts and developments. In close cooperation with Motivaction Cosight published a FLASH-report on these Cutting Edges. It aims to give a glimpse of these forward-looking and change-making collectives as elaborated in the CED 2015.
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Foresight and insights of Health Care Providers for German Pharma Company
For a global Multi-Vitamin brand we conducted a study on the optimization of their customer / reseller journey. We combined a series of In-depth Interviews (IDI) with a mystery shopping approach to determine the role and attractors of the brand and Multi-vitamins for Health Care providers.