The company works since years with Cosight’s Cutting Edges Detector(TM)-program to be aware of societal changes at an early stage. The course contains a presentation on indepth insight on selected cutting edge trends and collaborative work on the relevance and implications for the clients’ personal care business. Thus making the company frequently future fit and empowered to act in sync with societal change.
Foresight and insights of Health Care Providers for German Pharma Company
For a global Multi-Vitamin brand we conducted a study on the optimization of their customer / reseller journey. We combined a series of In-depth Interviews (IDI) with a mystery shopping approach to determine the role and attractors of the brand and Multi-vitamins for Health Care providers.