An indepth immersion into the daily life of chinese consumers with focus on mobility and brand perception. The interviews were held in and around the participants home. The client was in need of sensing and understanding the shifts in Chinese society by participating to the home interviews. The report, the monography’s as well as the video are a rich source of to enable the team in their innovation program.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]