An indepth immersion into the daily life of chinese consumers with focus on mobility and brand perception. The interviews were held in and around the participants home. The client was in need of sensing and understanding the shifts in Chinese society by participating to the home interviews. The report, the monography’s as well as the video are a rich source of to enable the team in their innovation program.
A One Day Intensive about history and future of the Cutting Edges Detector 2018
For a Global Automotive Player we designed a Cutting Edges Detector Workshop transferring our knowledge about “where the trend are coming from and when they emerged”. The aim is to understand the lines and movements from the past till now to better talk about the possible futures. 15 participants | Germany