An indepth immersion into the daily life of chinese consumers with focus on mobility and brand perception. The interviews were held in and around the participants home. The client was in need of sensing and understanding the shifts in Chinese society by participating to the home interviews. The report, the monography’s as well as the video are a rich source of to enable the team in their innovation program.
Interview in German “Handelsblatt”
The German Handelsblatt is the most important German-speaking business and financial newspaper. For a series of articles they interviewed the founder of Cosight: Prof. Dr. Christine de Panafieu. The interview is on societal change and patterns. And can be read by clicking here.