For a pharmaceutical company we did a field investigation on the perception of a certain Over The Counter (OTC) brand that was market leader for a long time.
As always we combined our knowledge of future consumer needs into the results.
Foresight and insights of Health Care Providers for German Pharma Company
For a global Multi-Vitamin brand we conducted a study on the optimization of their customer / reseller journey. We combined a series of In-depth Interviews (IDI) with a mystery shopping approach to determine the role and attractors of the brand and Multi-vitamins for Health Care providers.