For a pharmaceutical company we did a field investigation on the perception of a certain Over The Counter (OTC) brand that was market leader for a long time.
As always we combined our knowledge of future consumer needs into the results.
Interview in German “Handelsblatt”
The German Handelsblatt is the most important German-speaking business and financial newspaper. For a series of articles they interviewed the founder of Cosight: Prof. Dr. Christine de Panafieu. The interview is on societal change and patterns. And can be read by clicking here.