Cosight delivered a semiotic expert diagnosis for a FMCG brand by analyzing all its historical and current brand expressions (packaging, commercials, advertising). The aim is to identify the explicit messages and to unveil the implicit meaning. The results were synchronized with future fields based on Cosights´ Cutting Edges Detector CED(tm). Thus enabling the client to make clearer choices on brand essentials and futures paths based on the semiotic diagnosis and recommendations. Semio Explorer is a guiding tool for brand strategy and development.
Interview in German “Handelsblatt”
The German Handelsblatt is the most important German-speaking business and financial newspaper. For a series of articles they interviewed the founder of Cosight: Prof. Dr. Christine de Panafieu. The interview is on societal change and patterns. And can be read by clicking here.