Cosight delivered a semiotic expert diagnosis for a FMCG brand by analyzing all its historical and current brand expressions (packaging, commercials, advertising). The aim is to identify the explicit messages and to unveil the implicit meaning. The results were synchronized with future fields based on Cosights´ Cutting Edges Detector CED(tm). Thus enabling the client to make clearer choices on brand essentials and futures paths based on the semiotic diagnosis and recommendations. Semio Explorer is a guiding tool for brand strategy and development.
A One Day Intensive about history and future of the Cutting Edges Detector 2018
For a Global Automotive Player we designed a Cutting Edges Detector Workshop transferring our knowledge about “where the trend are coming from and when they emerged”. The aim is to understand the lines and movements from the past till now to better talk about the possible futures. 15 participants | Germany