For a Personal Care Brand we conducted a in-depth study based on a semiotic flash analysis of the brand, a detailed semiotic market exploration, Expert IDI’s and a Meta-analysis of 15 brand studies. Resulting in a foundation for a brand book incorporated with first design direction of logo, packaging and labeling | 3 months.
A One Day Intensive about history and future of the Cutting Edges Detector 2018
For a Global Automotive Player we designed a Cutting Edges Detector Workshop transferring our knowledge about “where the trend are coming from and when they emerged”. The aim is to understand the lines and movements from the past till now to better talk about the possible futures. 15 participants | Germany