For a Personal Care Brand we conducted a in-depth study based on a semiotic flash analysis of the brand, a detailed semiotic market exploration, Expert IDI’s and a Meta-analysis of 15 brand studies. Resulting in a foundation for a brand book incorporated with first design direction of logo, packaging and labeling | 3 months.
Design and Facilitating Congress for Social Welfare Foundation
Co-Designing and facilitating this yearly congress about the future of the foundation and the welfare work. Aim was to co-create with all workers on the themes and priorities supported by a keynote about trends in collaboration with No Rocket Science | 90 participants | The Netherlands.