For a European personal care brand we developed a 5-step holistic and collaborative proces. We started with a co-creational kick-off meeting with the client and proceeded with consumer interviews to identify the levers and hurdles to identify the key mechanisms to regain leadership. We co-created a semio-sociological workshop with the brand team to synthesize most of the available brand knowledge of the client. This was followed by semio-socio cultural consumer groups in three countries. The whole process resulted in an understanding of the content, role and position of the future Brand-platform in line with socio-cultural change. A future-fit brand with respect for it’s long heritage, A translation of a strong and heritage brand into a modern and distinctive brand.
Interview in German “Handelsblatt”
The German Handelsblatt is the most important German-speaking business and financial newspaper. For a series of articles they interviewed the founder of Cosight: Prof. Dr. Christine de Panafieu. The interview is on societal change and patterns. And can be read by clicking here.