For a European personal care brand we developed a 5-step holistic and collaborative proces. We started with a co-creational kick-off meeting with the client and proceeded with consumer interviews to identify the levers and hurdles to identify the key mechanisms to regain leadership. We co-created a semio-sociological workshop with the brand team to synthesize most of the available brand knowledge of the client. This was followed by semio-socio cultural consumer groups in three countries. The whole process resulted in an understanding of the content, role and position of the future Brand-platform in line with socio-cultural change. A future-fit brand with respect for it’s long heritage, A translation of a strong and heritage brand into a modern and distinctive brand.
Foresight and insights of Health Care Providers for German Pharma Company
For a global Multi-Vitamin brand we conducted a study on the optimization of their customer / reseller journey. We combined a series of In-depth Interviews (IDI) with a mystery shopping approach to determine the role and attractors of the brand and Multi-vitamins for Health Care providers.