The tool is designed as response to the structural market situation in the beginning of the 21st century: volatile markets & prudent consumers – it aims at strengthening the role of brands and make them fit for the future.
A Semiotic Flash Analysis of a Australian Premium Private Retailer’s Label
For an Australian Retailer Cosight performed a short semiotic analysis. We focused on their premium private label. We assessed the retailers premium-label-expressions and competition and handed some pointers to ensure the premium label can stay future fit, because premium and luxury codes are shifting and new forms are emerging. The client now has a clear […]